As record-breaking heat sweeps the city, IFC Mall—Seoul’s premier shopping and lifestyle landmark—has launched the ‘Newtro Game Festival’. The mall has transformed into the ultimate mall-cation spot, offering both cooling comfort and nostalgic fun.

With many families flocking to IFC Mall this summer to beat the intense heat, the festival is designed to create a fun, shared experience across generations. The event features a wide selection of games designed for all generations to enjoy together—from retro arcade classics like Tetris, Bubble Bobble, and Street Fighter that bring back childhood memories for parents, to interactive experiences like Pump It Up, Initial D, and Let’s Go Island that appeal to all ages. Office workers in the area can also enjoy a nostalgic escape during lunch breaks.

The event runs through September 15 at the North Atrium on L3, and is free for all IFC Mall visitors.

An IFC Mall representative said, “We organized this game festival to offer a special indoor experience for visitors looking to escape the heat and heavy rain, including nearby office workers,” and added. “With popular restaurants, a variety of shops, and cultural venues like YP Books, CGV, and the MPX Gallery, IFC Mall is the perfect destination for enjoying a mall-cation in the heart of the city.”