IFC Mall, a landmark for shopping and culture, has launched a significant merchandising overhaul targeting young professionals by introducing a range of trendy fashion brands.

First, on November 28, IFC Mall welcomed Musinsa Standard, a popular brand among Millennials and Gen Z. At the IFC Mall store, customers can explore a comprehensive lineup, including men’s, women’s, kids’, and sportswear, as well as beauty and home products—all currently offered by Musinsa Standard.

Additionally, the mall recently opened Samsung C&T’s trending SPA brand 8 Seconds and the global headwear brand New Era. The New Era IFC Mall store features a kids’ product line and a hat customization zone, offering personalized patches and embroidery services.

By the end of the year, the mall will further enhance its fashion accessories category by introducing the global fashion house Coach, which has been actively appealing to younger customers.

Efforts to cater to young professionals extend to the food and beverage offerings. On December 6, Hangang-ro Kalguksu, a popular eatery among Yongsan office workers, will open, followed by the global Chinese restaurant Crystal Jade on December 24. These additions are set to attract professionals planning year-end gatherings and various events.

Dessert options are also being refreshed. On December 16, Terarosa, a well-known coffee brand beloved by professionals, will debut at IFC Mall. The store will feature an expanded selection of specialty coffees, along with Terarosa-branded goods and coffee beans. Last month, the mall also launched Waffle Shop, a handmade waffle specialty store that has been delighting visitors with its sweet aroma near Yeouido Station.

An IFC Mall representative stated, "We are renewing our offerings to reflect the tastes of younger consumers, including our core visitors—young professionals. We are committed to strengthening IFC Mall’s position as a trendy space that seamlessly blends business and leisure."